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Email Follow Up Strategies

Of course this would not be the end of your contact with them. If the prospect still hasn't purchased the first affiliate program you're promoting that's OK. Don't go breathing down their necks telling them to purchase from you or else. The lifetime value of a prospect is a lot more then just a one off sale.

That's why for this very reason, you selected three affiliate programs to promote. Instead of trying to get the prospect to buy the one product over and over again, offer them something fresh. With this in mind, I recommend offering them a residual income affiliate program, like a membership site.

Create another report and start all over again. An Opt-in list is a continues funnel of money.

Of course, when people purchase from you, they should be taken off the prospect list, and added to your customer list. This list is your most important asset. It's 10 times as important then your prospects list because these people showed they were willing to buy from you.

Some affiliate programs don't allow you to see the email addresses of people who buy from you, so that's why when you're giving away your special offer in conjunction with your affiliate program, you ask them to send you an email when they have purchased, then you will give them what ever bonus you were offering.

(Remember, when your prospect buys something from you, they become a customer, so do not forget to take them off your prospects list.)

With these people, you will want to give them other special deals not available to your prospect list. The first email sent to them should be thanking them for their purchase, and letting them know how they can receive their free bonus and how they can contact you at anytime.

The second email sent to them should be sent a few days later giving them another free bonus they were not expecting. I love it when people do this for me, and I suggest you do this for your customers, because that's what they are, they are your customers.

The third email you send them should be sent out about 7 days after they purchase from you. This email should offer them a backend product, for instance your residual income affiliate program. If you can, see if you can talk to the affiliate program manager and get a special discount rate on the product, or maybe the first month for $1, just for your customers. I doubt any affiliate program manager would reject a sure fire way to make even more money.

In the mid to long term, this will build a nice on going lifelong income for you.

About 7 days after your third email was sent, send them another discount product, but make sure this product is in the high commission range. This is where you will make most of big incomes from.

You will earn a decent income with smaller sized commissions, but when you start selling larger priced affiliate programs when you already have a list of contacts, it becomes a very large automated income.

The information business is truly the best business to be in. I get excited when I'm writing books and thinking about the possibilities. It's great meeting new people and making new friendships.

Make sure you keep in contact with your customer base and offer them free reports and other special offers every month or two. Just make sure you don't over do it.